Compelling Website Copy: What is it and why do you need it?

While a well-designed website is vital to your company’s success, design is only half the battle. Well-written copy that connects with your visitors and tells the story of your company in a compelling way is just as important as your site’s appearance. Not only does smart copy amplify all your other SEO efforts, but it’s also the catalyst that converts a prospect into a customer. 

And as your competitors continue vying for the limelight, excellent copy is a surefire way to increase your competitive advantage by creating a distinct brand narrative that resonates with your customers and keeps them coming back time and again.

Here at Clover Collective, we love the StoryBrand method which helps businesses simplify their messaging by taking a story-driven approach that places the customer at the center of everything. 

As described by StoryBrand founder, Don Miller, "when we position our customer as the hero and ourselves as their guide, we will be recognized as a sought-after character to help them along their journey. In other words, your audience is Luke Skywalker. You get to be Yoda. It’s a small but powerful shift. This honors the journey and struggles of our audience, and it allows us to provide the product or service they need to succeed." 

So how can we achieve this? Hiring a professional copywriter is a great place to start. Writing web copy is such a unique skill set that even those like myself with a degree in writing still hire a professional web copywriter. Sure, anyone with the time and interest could write up copy for their website, but a professional copywriter will translate your message and key differentiators into a compelling narrative that moves people to action.

Would you like help developing a narrative for your brand that pulls in your customers and leads them to convert? We've helped countless businesses do just that and we’d love to work with you next. Schedule a call and let's talk!